Disciplina - detalhe

Português, Brasil

ADM4015 - Marketing


Carga Horária

Teórica
por semana
Prática
por semana
Créditos
Duração
Total
2
2
8
15 semanas
120 horas

Docentes responsáveis
Eduardo Eugenio Spers
Hermes Moretti Ribeiro da Silva

Objetivo
Estimular a discussão e pesquisa que introduza novos conceitos e ideias para o aprimoramento do estado da arte do conhecimento em Marketing.

Conteúdo
Evolução do Conhecimento do Marketing - Orientação da Empresa para o Mercado - Sistema de Informação e Pesquisa de Marketing - Comportamento do Consumidor - Administração de Marketing - Varejo - Métricas de Marketing - Tópicos de Pesquisa Científica em Marketing.

Bibliografia
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